Print is not dead

I hear a lot of people saying that print is dead, and the digital age is taking over. This is something that I disagree with. I am aware that technology is very abundant in advertising, but just because technology has become the new way to advertise doesn’t mean that the art of print design is dying out.

Print design in mainly used in advertising to create products such as posters, billboard, direct mail, magazine ads and much more. What people don’t see is the other side of print design that is needed to make a business run. Business cards are a good example. The design of them is extremely important to a business. That little card that you leave behind is the first impression people get of your company. It gives your company personality and helps support its brand and image.

Let’s take a step back from business cards and think about what is the most important thing for a company to have. A logo. Your company’s logo is what identifies your company. Without it a business is not branded and advertising will not be as beneficial. A logo makes you associate with the brand. That logo will go on anything and everything your company creates throughout print or web.

I am not saying that technology is bad; it is a wonderful tool and I think it has a lot of great benefits. The best way I think of web design and print design, is to see them as two different things. Web design is a new tool to advertise your brand, but the root behind getting web advertisements recognized by consumers goes back to good print design. So while print advertising may be dying, print design itself is not dead.

I spend much of my time, as many of you do, online. If there is one thing I miss while spending so much time sifting

through thoughtful content, it is thoughtful typography. Staring at fonts such as Arial and Helvetica

(not that I have anything against Helvetica) sort of numbs your brain and you forget that there is a world of letterform

out there. Anyway, I’m going start making it a point to find and provide a little letterform on this world wide web of

ours starting now. Let’s start by checking out ilovetypography.com. Do you have a favorite site that is mindful of typography

or features typography? Tell us about it!