As crazy as it may sound, take a step back for a moment and think about it. In sports, what terms do we use to define greatness in a team? We use words like building character, mental toughness, working together, setting goals and raising bars that other teams can only hope to achieve (just to...

As part of the Account team at a small ad agency, we tend to wear a lot of hats. Whether it is helping out with a creative idea, proof reading, copy writing or analyzing campaign results, our job description is an ever-changing chameleon of advertising duties. But our most important job is...