As part of the Account team at a small ad agency, we tend to wear a lot of hats. Whether it is helping out with a creative idea, proof reading, copy writing or analyzing campaign results, our job description is an ever-changing chameleon of advertising duties. But our most important job is...

Do you know who needs them? Every single radio station across the entire country, is who needs them. What do they bring to the table? A full course dinner with dessert. In real estate, the word is LOCATION, LOCATION, LOCATION……IN THE WORLD OF RADIO, IT STARTS WITH CONTENT,...

Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of...

COULD vs. SHOULD If there were one thing that will trump any COULD versus SHOULD debate in a strategy discussion it would be HAVE TO. How many of you have found yourselves in a situation where no matter how hard you try to discourage a client from using a new, “cool” online tool, you wind...

We are proud to announce that Neal Advertising has won a Davey award for the banner advertising campaign we created on behalf of The 19th Annual Boston Wine Festival. The Boston Wine Festival is the nation's longest running, food and wine pairing series hosted at the Boston Harbor Hotel. The event features over forty dinners during the months of January, February, March and April.

I spend much of my time, as many of you do, online. If there is one thing I miss while spending so much time sifting through thoughtful content, it is thoughtful typography. Staring at fonts such as Arial and Helvetica (not that I have anything against Helvetica) sort of numbs your brain and...