There are a number of “right” ways to push a sales message on the web and, likewise, there are a number of “wrong” ways to put your message out as well.

It came into my life like an old 50′s b&w horror movie from outer space, slamming into my world like a alien invasion and spreading fear throughout my brain! Never before had I been challenged like this! I HAD to evolve and learn to master this new organism!

This creature had a name! It’s name was…Flash.

Yes, Flash! I have used the Adobe Creative Suite over the past 10 years but had never had a reason or a project for that matter
to learn this elusive program. Yes, I dabbled with Dreamweaver and After Effects, but Flash was a program I really didn’t understand and besides, I was always too involved in other aspects of my job to learn a whole new medium.

Alas, one day, It reared it’s head and I had to learn it. I had to evolve and dive into the unknown. I had been safe in the caves of comfortability for far too long and now it was time to forage into the wild frontier of animation. The journey was difficult but not as treacherous as I once feared. After a few weeks of careful tutoring by a work associate, my training was to come to an end.
I was tossed into the wild, like a baby bird pushed from the nest.

Interactive campaigns are now a part of my monthly workload but thankfully I have solid backup in the form of the Systems Architect and Web Designer. They have continued mentoring me in the art of AS2 and luckily I have them to fall back on If something arises that is out of my realm of knowledge.

Learning something new, especially when it comes on company time, is a stressful position to be in. Rushing to cram knowledge into your head and at the same time, doing your workload and contributing to the company. Luckily, with some late nights and deep breaths this can be accomplished.

Yes, It has been a journey filled with action script hell and trial by fire click tags but during this test, I learned that jumping into something new and unknown sometimes brings about the best rewards!

If you don’t take a gamble and trust yourself to learn something new… It has already defeated you.

We are proud to announce that Neal Advertising has won a Davey award for the banner advertising campaign we created on behalf of The 19th Annual Boston Wine Festival. The Boston Wine Festival is the nation’s longest running,  food and wine pairing series hosted at the Boston Harbor Hotel. The event features over forty dinners during the months of January, February, March and April.

Our flash banner ads were placed on local media websites such as necn.com, whdh.com and wbur.com as well as geotargeted on nytimes.com, wsj.com and foodandwine.com. 36,000 visitors were directed to the website during four months of advertising and the event enjoyed a sell-out success! Congrats to everyone involved on the project!

Water Wizz

This video showcases Cape Cod’s only outdoor water park.

Central Ski

This video promotes a ski package giveaway from Central Chrysler Jeep Dodge.

Carter’s Diamonds

Hey guys, it’s time to anti-up and buy that diamond!

Carter’s Diamonds

This banner was targeted towards young men ready to pop the big question.

Yale Appliance and Lighting

This banner ad lead to a microsite for Yale’s Annual Lighting Sale.

Boston Wine Festival

We created this banner ad to advertise the Boston Wine Festival. The ad was geotargeted on wsj.com, nyt.com, foodandwine.com, boston.com and many other websites.

Herb Chambers Mercedes-Benz

We featured the new C class with this classy landing page and drove potential C Class buyers to exactly what they were looking for.