Working at Neal Advertising it’s not uncommon to hear great ideas for advertising campaigns on a regular basis. Coming up with great ideas isn’t the challenge, coming up with Amazing ideas (commonly referred to as “awesomesauce” in the office) can be, but the real challenge is getting everyone involved to buy into that idea.

We knew that getting Kevin Youkilis and Herb Chambers together to sing “Just a Friend” was a Great idea. Adding Biz Markie to the mix was what made it AWESOMESAUCE! However, a couple of months ago that’s all the campaign was, “an idea”.

“It was a fantastic team effort, everything seemed to come together perfectly. Working with Biz and Youk was a fantastic experience as well. Overall it was a lot of work but well worth it, as the campaign was hugely successful and extremely fun.” Neal Bocian President

Today we have a commercial which has had over 50,000 views on YouTube, mentions on Boston.com, Boston Herald, NECN, CBS Sports and many other places.

We’ve built a responsive website to allow for easy viewing on mobile devices and embedding on Facebook.

We’ve documented behind the scenes of the video production and working with Herb, Youk and Biz.

“You never know how a client is going to be feeling the day of a shoot let alone what to expect out of two celebrities and on this occasion, we hit the jackpot. We’ve done a number of spots with Herb in the past and I have never seen him as relaxed and charasmatic in front of the camera. It was like Herb and Youk were old friends and Biz just brought the whole thing up to a higher level. Eran, Leif, Craig and the entire team from Element were awesome and I couldn’t have asked for a better day.” – Chad Foster Creative Director

It was a true team effort getting this campaign live, not only within Neal Advertising but with Element Video Productions, Herb Chambers Companies, Biz Markie and Kevin Youkilis. It was one of those beautiful moments where everyone got excited for the idea and what came of it was a wonderfully harmonious and successful project that couldn’t have worked if it wasn’t for everyone’s efforts.