Working at Neal Advertising it’s not uncommon to hear great ideas for advertising campaigns on a regular basis. Coming up with great ideas isn’t the challenge, coming up with Amazing ideas (commonly referred to as “awesomesauce” in the office) can be, but the real challenge is getting...

We are proud to announce that Neal Advertising has won a Gold Davey this year! Our winning entry is a radio spot produced for smart center Boston called “Smart Driver.” Listen to the smart driver radio spot...

We’re proud to announce that Neal Advertising received a Bowl at The Ad Club’s 49th Annual Hatch Awards. What project won this award you ask? This blog! UnderTheBigTopics.com was the only blog to receive an award in the blog category. The Hatch Awards celebrate excellence in our...

This spring I decided to grow a vegetable garden. I haven’t had a garden since I was a kid and the pleasant memories of working in the garden and eating what my family had planted compelled me to create one of my own. If any of you have a vegetable garden, you know that it is quite a process...

I can reach in to a proverbial “hat” of web posts and pull out dozens about Twitter Best Practices. In an effort to prevent from having to repeat myself, I’ve linked to a few below written by trusted industry leaders (linkbait anyone). The idea behind using Twitter best...

As part of the Account team at a small ad agency, we tend to wear a lot of hats. Whether it is helping out with a creative idea, proof reading, copy writing or analyzing campaign results, our job description is an ever-changing chameleon of advertising duties. But our most important job is...

There are a number of "right" ways to push a sales message on the web and, likewise, there are a number of "wrong" ways to put your message out as well.

Have you considered supplementing your advertising budget by using Cooperative Advertising? Cooperative advertising is an agreement between a manufacturer and a retailer that reimburses the retailer for advertising the manufacturer’s product. Cooperative advertising reimbursement funds can...

Do you know who needs them? Every single radio station across the entire country, is who needs them. What do they bring to the table? A full course dinner with dessert. In real estate, the word is LOCATION, LOCATION, LOCATION……IN THE WORLD OF RADIO, IT STARTS WITH CONTENT,...

Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of...

Now that I have your attention from the Radio World; I love radio as a medium on a number of fronts – in short, to build a brand memory, to have a call to action for in-market consumers and to engage the transition audience you all bring to the table. Let me further explain – the...

As an advertising agency and marketing company specializing in traditional and interactive media, we often find that the path of least resistance with our clients is in reality, doing what they say they want us to do. But is it in the best interests of our clients? That is the question! Our...