Have you considered supplementing your advertising budget by using Cooperative Advertising? Cooperative advertising is an agreement between a manufacturer and a retailer that reimburses the retailer for advertising the manufacturer’s product. Cooperative advertising reimbursement funds can...

Your mission, Jesse, should you decide to accept it, is to create, manage and enforce web policies that will ensure the integrity of Neal Advertising.  As usual, should you or any member of your I.M. Force be captured or killed, the secretary will disavow any knowledge of your existence. This...

Do you know who needs them? Every single radio station across the entire country, is who needs them. What do they bring to the table? A full course dinner with dessert. In real estate, the word is LOCATION, LOCATION, LOCATION……IN THE WORLD OF RADIO, IT STARTS WITH CONTENT,...

Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of...

In the last 24 hours I have witnessed and participated in 3 online blogging contests. Contests are always fun but they are really powerful too. Lets take a look. We all know the power of social media networking and it’s ability to go viral. We also know it’s not easy to get...

Now that I have your attention from the Radio World; I love radio as a medium on a number of fronts – in short, to build a brand memory, to have a call to action for in-market consumers and to engage the transition audience you all bring to the table. Let me further explain – the...

As an advertising agency and marketing company specializing in traditional and interactive media, we often find that the path of least resistance with our clients is in reality, doing what they say they want us to do. But is it in the best interests of our clients? That is the question! Our...

It came into my life like an old 50′s b&w horror movie from outer space, slamming into my world like a alien invasion and spreading fear throughout my brain! Never before had I been challenged like this! I HAD to evolve and learn to master this new organism! This creature had a name!...

COULD vs. SHOULD If there were one thing that will trump any COULD versus SHOULD debate in a strategy discussion it would be HAVE TO. How many of you have found yourselves in a situation where no matter how hard you try to discourage a client from using a new, “cool” online tool, you wind...

We all know that Twitter has a ton of uses whether it’s an RSS Feed, IM client, Email Service, or a Chat Room. Recently I was able to use Twitter to take out a Classified to fill a position at Neal Advertising. @professor – Looking for a strong designer with a good flash...

In regards to coding standards compliant websites with CSS, dealing with Internet Explorer can be a nightmare.  Of course, all browsers have CSS bugs, but IE is known to have significantly more due to their own implementation of browser standards. This is a list of some well-known issues...

I’ll admit it, Neal Advertising is owned and lead by a clown.  I’ll also admit that we are really proud of it.  Neal Bocian a.k.a. Bagels The Clown is President of Neal Advertising and brings smiles to sick children in a local hospital. At my first interview for my job at Neal...