We are proud to announce that Neal Advertising has won a Gold Davey this year! Our winning entry is a radio spot produced for smart center Boston called “Smart Driver.” Listen to the smart driver radio spot...

It’s a Bird…It’s a Plane…It’s..Captain Computer! Recently Neal Advertising received a new client, Captain Computer Services. Captain Computer Services is a computer repair service company. It is a brand new company so our challenge was to create  Captain...

We’ve all experienced dating. Waiting for the phone to ring, sharing your dislikes and likes, having open communication, and just plain manners. Well I bet you’ve never thought dating dilemmas could apply to work situations. Listed below are 5 dating scenarios with solutions that can be...

It’s a Bird…It’s a Plane…It’s..Captain Computer! Recently Neal Advertising received a new client, Captain Computer Services. Captain Computer Services is a computer repair service company. It is a brand new company so our challenge was to create  Captain...

We’re proud to announce that Neal Advertising received a Bowl at The Ad Club’s 49th Annual Hatch Awards. What project won this award you ask? This blog! UnderTheBigTopics.com was the only blog to receive an award in the blog category. The Hatch Awards celebrate excellence in our...

This spring I decided to grow a vegetable garden. I haven’t had a garden since I was a kid and the pleasant memories of working in the garden and eating what my family had planted compelled me to create one of my own. If any of you have a vegetable garden, you know that it is quite a process...

I can reach in to a proverbial “hat” of web posts and pull out dozens about Twitter Best Practices. In an effort to prevent from having to repeat myself, I’ve linked to a few below written by trusted industry leaders (linkbait anyone). The idea behind using Twitter best...

Most of you would not know who I was talking about if I mentioned the name Paul Rand. You would, however, be able to identify the IBM, Westinghouse, ABC and UPS brands by looking at their logos. Paul Rand is responsible for that. Born In Brooklyn New York 1914, Paul Rand became one of the...

Web analytics can be defined as the measurement of data relating to an Internet website. This includes the number of visitors, number of pages viewed, how much time the visitor was on your site, etc. We can use this information to examine and improve your website and its content. It is also...

Print is not dead I hear a lot of people saying that print is dead, and the digital age is taking over. This is something that I disagree with. I am aware that technology is very abundant in advertising, but just because technology has become the new way to advertise doesn’t mean that the...

As part of the Account team at a small ad agency, we tend to wear a lot of hats. Whether it is helping out with a creative idea, proof reading, copy writing or analyzing campaign results, our job description is an ever-changing chameleon of advertising duties. But our most important job is...

There are a number of "right" ways to push a sales message on the web and, likewise, there are a number of "wrong" ways to put your message out as well.