Working at Neal Advertising it’s not uncommon to hear great ideas for advertising campaigns on a regular basis. Coming up with great ideas isn’t the challenge, coming up with Amazing ideas (commonly referred to as “awesomesauce” in the office) can be, but the real challenge is getting everyone involved to buy into that idea.

We knew that getting Kevin Youkilis and Herb Chambers together to sing “Just a Friend” was a Great idea. Adding Biz Markie to the mix was what made it AWESOMESAUCE! However, a couple of months ago that’s all the campaign was, “an idea”.

“It was a fantastic team effort, everything seemed to come together perfectly. Working with Biz and Youk was a fantastic experience as well. Overall it was a lot of work but well worth it, as the campaign was hugely successful and extremely fun.” Neal Bocian President

Today we have a commercial which has had over 50,000 views on YouTube, mentions on Boston.com, Boston Herald, NECN, CBS Sports and many other places.

We’ve built a responsive website to allow for easy viewing on mobile devices and embedding on Facebook.

We’ve documented behind the scenes of the video production and working with Herb, Youk and Biz.

“You never know how a client is going to be feeling the day of a shoot let alone what to expect out of two celebrities and on this occasion, we hit the jackpot. We’ve done a number of spots with Herb in the past and I have never seen him as relaxed and charasmatic in front of the camera. It was like Herb and Youk were old friends and Biz just brought the whole thing up to a higher level. Eran, Leif, Craig and the entire team from Element were awesome and I couldn’t have asked for a better day.” – Chad Foster Creative Director

It was a true team effort getting this campaign live, not only within Neal Advertising but with Element Video Productions, Herb Chambers Companies, Biz Markie and Kevin Youkilis. It was one of those beautiful moments where everyone got excited for the idea and what came of it was a wonderfully harmonious and successful project that couldn’t have worked if it wasn’t for everyone’s efforts.

Bella Sera Bridal

When the co-owners of Bella Sera Bridal engaged Neal Advertising to work on designing and developing a new website, they were looking for a site which reflected the growth, success and evolution their boutique bridal shop had gone through over the past five years. We’re proud to say…Neal Advertising nailed it! The design reflects the overall aesthetics of their shop, a WordPress CMS makes edits and updates to the site a snap and all of the new functionality makes for a user experience brides are going to love!

It’s not every day that you get to give something important to a company for the first time. In Brownstone’s care, they were ready for a logo – which they had never had before – that would not only look great on their new website (currently being built by their team here at Neal Advertising) but could also be used for offline purposes as well.

Greeley was ready to transform. They engaged Neal Advertising to take their branding, messaging and much more to an entirely new level. Although we sorted through a whole range of concepts, we all kept coming back to this one. It was the first logo out of the gate and the logo that was ultimately selected due to its powerful visual cues and ability to speak to a younger audience.

This family of staffing companies was looking into improve and align their branding set in advance of rolling out new websites (which are in development with their team at Neal Advertising) and other corporate marketing materials. This consistent set of logos is meant to work in conjunction or as stand-alone logos.

This unique car wrap for Herb Chambers Smart Car Center Boston was custom designed for the New England XPO for Business show. As you can see, the design displayed a timeline of the history of the smart car or “smart evolution”. Neal Adv did the design, partnered with an outside firm for the production and the client was ecstatic!

National Van

National Van worked closely with Neal Advertising on a complete, custom redesign and development of their new website to support their ongoing business development, marketing and brand awareness efforts in the custom van conversion marketplace.

The National Van website now runs on the powerful CMS, WordPress. It also has a strong SEO foundation and the ability to grow with their New England based business.

Chrysler Dodge Jeep Billboard

Neal Advertising designed this directional billboard for Contemporary Chrysler Dodge Jeep as a general announcement to their local, car buying community that they not only sell Jeep vehicles but that they have the largest selection of Wranglers in the state.

Under The Big Topics

We created this award-winning blog for the Neal Advertising team.

Herb Cares

Online reputation is essential in today’s marketplace. We created a blog for Herb Chambers customers to share their experiences; good and bad.