Neal Advertising: Gone “Green”?
No, we didn’t replace our office furniture with 100% recycled materials, and we are not relying on solar energy to power our PC’s. Neal Advertising went “Green” to support a local elementary school.
A few months back, I was approached about minor pro-bono project for McKinley School in Revere. They were looking to institute a new behavioral program for their students, and needed a catchy name for it. The concept was simple: teachers and administrators would evaluate student’s behavior each day based on the colors of a traffic light (red, yellow, green). Positive behavior (green) was rewarded and re-enforced.
We came up with a few monikers for the program, and the McKinley school board agreed upon “Expect Respect”. Although they only asked for assistance with the naming of the program, we ended up creating logos which were used on their collateral – parent/student handbooks, classroom posters, etc. Eventually, they used these logos for t-shirts which are now being sold in the school as a way to re-enforce the behavior and boost morale. At last count, they were up over 250 t-shirts sold, with the money be used to assist with school-related trips and programs.
This program has also been cited by the Revere Assistant School District Superintendent. At a recent meeting regarding bullying, the Superintendent inquired as to what programs are in place in the schools to thwart bullying and promote positive behavior. “Expect Respect” was presented, and the Assistant Superintendent held up this program as one that could be instituted at all schools in the district.
It’s our hope that a seemingly minor contribution can make a major impact within the McKinley School.
An 8 year-old at the McKinley School is getting some press for a book he wrote on Bullying.
Revere student’s book on bullying earns DA’s, classmates’ approval.
He wrote the book on bullies. DA lauds 8-year-old author.
First grader creates anti-bullying coloring book.
