Allow Me to Introduce Myself…
Hello world! My name is Rob Werkowski and I’m the new Social Media Specialist here at Neal Advertising.
After years of training and believing in myself, Jesse Friedman (our Director of Web Development) drafted me first overall in the Young Digital Media Professionals draft this Winter.
This of course is untrue, as I acquired the job through a standard interview process where I got to meet Jesse and several members of the Neal team. At the end, it was clear that both Neal Advertising and myself were perfect fits for each other. In this, my first blog post, I’d like to tell you a little about myself, things I like to do, and what I’ll be doing here.
I originate from the green-grassy, good old country town that is Tolland, Connecticut. Minutes away from the University of Connecticut, I grew up in UConn Huskies country (2011 National Champs baby!). My parents originated from Massachusetts, so I inherited the Boston sports-fan gene – with the former Hartford Whalers consuming my hockey interests. Nowadays, the Patriots take up the highest percentage of my fan-hood thanks to football being my favorite sport since I started playing in middle school. I moved from CT after high school to Beverly, MA – where I attended Endicott College and majored in Communications.
I first fell in love with social media courtesy of gasp… MySpace in the mid-2000′s. I loved creating a profile, expressing my interests/ideas/photos and interacting with people digitally. I got into MySpace sometime during my senior year of high school and was off the site almost as soon as I had gotten on, thanks to the new college social network ‘Facebook’. (Yes – I said college. When I signed up you had to get invited by someone who was already on it, aaand you had to have an email address that ended in .edu).
From there things took off and I tested the social media waters with almost every site that came out. Nowadays, I’ve settled in with the big boys – Facebook, Twitter, Foursquare, Yelp and a few other randoms from time-to-time that show potential (looking at you Google+).
This perfect storm of social media dropped my boat right on the sandy shores of Neal Advertising. Here, I’ll be monitoring the social media accounts for our clients while discovering and strategizing new ways for them to see success on the social media front. In this day and age, it’s imperative for companies to provide their fans/customers with a platform to interact with not only each other, but with the company itself.
I’m also going to be captaining the Neal Advertising blog (second boating reference, I know – I apologize) so you can expect to see a lot of exciting things in the future. We’re going to be exploring the world of digital media, giving you a view of what we’re working on as well as make ourselves a little more transparent – with some team bios and other fun things like that. I’m looking forward to getting things moving and I can’t wait to see what the path ahead has in store for me.
A quick personal snap shot of me: I love country music and a small-medium sized portion of rap. I love summer/fall cook-outs (and/or) tailgates and consider pretty much anything that Will Ferrell and John C. Reilly make as comedic gold. Tom Brady is the best quarterback that’s ever played, but I’d love to debate it with you because I’m a reasonable level-headed sports-fan and person. My favorite things to do are hanging out with my friends, playing football (both real and fantasy), participating in social media and lounging at beach bars/restaurants.
Go Tebow!!!!!