Before I begin let me commend Kathy Kiely, President of the Ad Club; Pierre Bouvard, President of Sales and Marketing for Arbitron; Mike Sheehan, CEO of Hill Holiday; Peter Smyth, Chairman and CEO of Greater Media; David Field, President and CEO of Entercom; Julie Kahn, Vice President of...
Build Your Brand wit...
posted by Jesse Friedman
In the last 24 hours I have witnessed and participated in 3 online blogging contests. Contests are always fun but they are really powerful too. Lets take a look. We all know the power of social media networking and it’s ability to go viral. We also know it’s not easy to get...
Stop Selling Radio!
posted by Neal Bocian
Now that I have your attention from the Radio World; I love radio as a medium on a number of fronts – in short, to build a brand memory, to have a call to action for in-market consumers and to engage the transition audience you all bring to the table. Let me further explain – the...